Job Description

Zendesk’s award-winning marketing team is looking for a highly collaborative, hands-on ABM manager. The successful candidate will be responsible for delivering multi-channel ABM and Industry campaigns that generate high-quality leads and pipeline opportunities. This role offers the chance to make a real impact as we scale our global ABM strategy at Zendesk, and will involve close alignment with EMEA Field Marketing and Sales Teams, as well as Global Demand Generation and Campaigns Teams.

If you have a passion for delivering creative and engaging marketing campaigns, driving measurable business impact, and are comfortable working in a fast-paced environment, we want to hear from you.

Please note that we work on Hybrid model so that you can benefit from working from home and at same time being able to enjoy the amazing office perks and events we have onsite.

Responsibilities

• ABM Project Management: plan and execute ABM campaigns for EMEA, using personalised customer journeys and a multi-channel approach (1:1 & 1:few)

• Industry Marketing: drive industry specific campaigns across EMEA, sourcing existing content and enablement material and aligning with ABM strategy

• Cross-team Collaboration: Work across product marketing and sales teams to infuse industry specific positioning and messaging into campaigns and sales plays in ways that differentiate our solutions and create clarity for sales teams.

• Global Partnership: Collaborate with the Global Demand Generation team and peers from other regions on scaling existing programmes in EMEA and sharing best practice

• Measure & Optimise: Develop a data-driven approach to measuring performance and impact of ABM and industry marketing. Shape and influence the overall marketing strategy with industry insights and account level insights.

• Innovation: Stay up-to-date with ABM best practice, industry trends, competitive landscape, and emerging technologies to identify new possibilities and strategies

Requirements

• BA/BS degree in Marketing, Business or related field

• 5+ years experience in B2B marketing, ABM, campaign management or field marketing, ideally in the technology or SaaS sector

• Proven track record of developing and executing successful multi-channel marketing campaigns. Channels include email (outbound and nurture), digital marketing (social, retargeting, display, etc.) in-person and virtual events, custom content, and direct mail

• Data-driven approach to report regularly on metrics, track campaign performance, and continuously look for ways to iterate and improve. Familiarity with 6Sense, Salesforce and Marketo is a plus

• Proactive self-starter with high autonomy and the ability to manage multiple complex projects simultaneously

• Creative and innovative, bringing new ideas and suggestions for each ABM campaign, with consideration for regional nuances and individual account needs

• Customer-focused with enthusiasm & empathy to help businesses improve how they engage with their customers

• Excellent written and verbal communication skills

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.