Content Manager

Solink is a different kind of data-analytics software company. We’ve successfully made video security a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

A little description of the role…

Are you passionate about writing content that provides value and also converts? Do you excel in translating complex technical concepts into clear and engaging content? We are seeking a Content Manager to lead our SEO content initiatives and be at the forefront of our marketing efforts.

In this role, you will mastermind our SEO content strategy to align seamlessly with Solink’s core values and business objectives. Your mission will be to create powerful, lead-generating content that resonates deeply with our target industries and personas. By integrating sophisticated SEO strategies and content marketing tactics, you will directly influence our pipeline and revenue growth.

You are dynamic, impeccably organized, and thrive in a fast-paced setting. You're adept at juggling multiple projects and are driven by metrics to continuously refine content strategies based on measurable outcomes.

If you’re ready to make a significant impact and lead our content initiatives to new heights, while crafting messages that resonate and convert, Solink wants you as our next Content Manager.

WHO YOU ARE:

• You have 4+ years of proven experience as a Content Manager with a significant impact on organic traffic and revenue growth through SEO strategies.

• You have experience creating a variety of SEO-driven content, including blog posts, landing pages, ebooks, whitepapers, thought leadership articles and other content formats.

• You have exceptional writing and editing skills in English, with a portfolio of diverse content types.

• You have demonstrated the ability to strategize, create and execute a content roadmap, setting up processes for high-quality content production.

• You have a track record of creating content that drives traffic and have proven you can turn traffic into high-quality leads through a well-oiled CRO strategy.

• You are proficient in Content Marketing tools including CMS (Wordpress), SEO softwares (Ahrefs, ScreamingFrogs, etc.), Google Suite (GA4, Looker and GSC), as well as CRM (Hubspot).

• You have a collaborative mindset with proven ability to work effectively with cross-functional teams and other content writers.

• You are highly organized and can manage changing priorities based on results and business needs.

• You have a strong work ethic and a team player mentality

• You are a creative thinker with advanced storytelling and copywriting skills.

• You will be required to share examples of your writing portfolio as part of the interview process.

Nice to have:

• Experience in a relevant industry - SaaS, Security

SECURITY REQUIREMENTS:

• Candidates must undergo a criminal records check upon hire;

• Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;

• Be willing to comply with Solink’s own security policies and standards.

WHAT WILL YOU DO?

• Develop and manage comprehensive content strategies that align with Solink’s business objectives and SEO goals.

• Produce and oversee engaging SEO-driven content including SEO landing pages, blog posts, case studies, white papers, ebooks and thought leadership articles that resonate with our different target audiences

• Collaborate with the Content Writer to align on content goals and responsibilities.

• Standardize and streamline content production processes to achieve predictable outcome and scalability.

• Monitor and analyze content performance, optimizing strategies for improved lead generation and conversion rates.

• Collaborate with Marketing, Product and Sales to understand audience personas, industry trends, customer pain points to inform content creation.

• Demonstrate advanced editorial craftsmanship, storytelling and copywriting skills.

• Step up as a team member and deliver under tight deadlines when necessary.

• Ensure adherence to Solink brand guidelines, tone of voice and style consistency.

WHAT IS SOLINK?

Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We’re one of Ottawa’s fastest growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead - and our Solinkians make the greatest travel companions…

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate and striving to make an impact.

WHY WORK AT SOLINK?

Working with us means you’ll be working for a company that values your input and allows you to bring your ideas to life. We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun…

All that - PLUS we offer…..

• Flexibility in your chosen hours of work by helping you get "stuff" done (encourages that work life balance);

• Opportunities for growth based on merit, skill, and initiative;

• Friendly, welcoming and team-oriented atmosphere that fosters collaboration;

• Creative and innovative environment that mentors, supports, motivates and inspires you to make an impact;

• Interesting and exciting assignments ranging in size, type and complexity;

• An “open-door” policy where communication and brainstorming is encouraged;

• A really positive and fun environment working with an incredibly ENERGETIC team;

• Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren’t covered in our AMAZING benefits program);

• Monthly reimbursement toward a health and wellness;

• Extracurricular SOLINKIAN social events (annual “solink-o de mayo”, so-learns, sports teams, so-lunches, team builders, and much more)

We know that everyone has different experiences and that’s what makes all of us so unique. Solink is an Equal Opportunity Employer. We’re looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process.

HOW TO APPLY?

Please submit your cover letter and resume addressed to Obi-Wan outlining why you would be the right fit for this position.

Solink welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process