Product Marketing Manager

Solink is a different kind of data-analytics software company. We’ve successfully made video security a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture-backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

A little bit about the role…

The Product Marketing Manager is a key member of our Product team. As our Product Marketing team grows, you'll collaborate closely with both Product and Marketing teams. You'll bridge the gap between technical product knowledge and how the product is marketed and sold. You'll oversee strategic programs, including positioning and messaging the core value proposition of the Solink platform. You'll also be responsible for executing world-class go-to-market strategies for new features and add-on products, and creating high-level messaging for Sales and Customer Success.

You have a passion for delving into product and domain knowledge, market trends, and competitive landscapes to inform your work. Engaging with clients and prospects comes naturally to you. If you consistently strive to understand client insights and feature adoption, and apply those learnings to shape future product strategy, then this role is for YOU!

The ideal candidate is an experienced product marketer with a meticulous eye for detail. Applicants should have experience in product marketing in a B2B environment. This role balances a mix of strategic and tactical work, requiring creative vision to help plan the go-to-market strategy, and hands-on execution work to deliver the tools necessary for success.

WHO YOU ARE:

• You hold a Degree in Business, Marketing or Communications.

• You have 5 years of product marketing experience, ideally in SaaS

• You have an excellent grasp of customer acquisition and awareness-building.

• You have exceptional ability to work collaboratively with various stakeholders (internally and externally).

• You have the ability to define business objectives, and initiate and execute strategic projects with minimal guidance.

• You have skills in product positioning and the ability to empathize with the customer's point of view.

• You hold excellent verbal and written communication with the ability to communicate with clarity and simplicity.

• You have experience with go-to-market plans and product launches.

• You are CREATIVE, you love coming up with fresh and innovative ideas to effectively communicate with customers.

• You hold strong Project management skills, with the ability to multitask, prioritize, and adhere to deadlines while maintaining attention to detail and quality.

Bonus if…

• You have graphic design experience.

• You have previous experience in the video surveillance industry.

SECURITY REQUIREMENTS:

• Candidates must undergo a criminal records check upon hire;

• Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;

• Be willing to comply with Solink’s own security policies and standards.

WHAT WILL YOU DO?

• Lead product launches, including: crafting messaging and value propositions, collaborating on the execution of marketing assets, and delivering other materials to ensure adoption of features.

• Work closely with leaders across our Product, Marketing, Sales, and Customer Experience/Enablement teams to develop a deep understanding of our product and clients' needs, and provide thoughtful recommendations for how to meet those needs whether through messaging or product updates.

• Track and analyze the effectiveness of Product Marketing efforts on revenue growth through driving new customer adoption and helping existing customers get the most out of our software.

• Partner with Customer Success, Marketing and Demand Generation to analyze data and usage to further improve product performance, increase the sales pipeline, and consistently hit revenue targets.

• Leading product marketing initiatives aimed at increasing ARPU through product enhancements

• Educate consumer and client-facing teams (eg. Sales, Marketing, Support, Customer Success etc.) on new features and collaborate with these teams to ensure the value is clear to a diverse set of audiences.

• Maintain an up-to-date view of the competitive landscape and educate Solink's internal teams accordingly

WHAT IS SOLINK?

Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We’re one of Ottawa’s fastest-growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics, and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead - and our Solinkians make the greatest travel companions…

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate, and striving to make an impact.

WHY WORK AT SOLINK?

Working with us means you’ll be working for a company that values your input and allows you to bring your ideas to life. We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun…

All that - PLUS we offer…..

• Flexibility in your chosen hours of work by helping you get "stuff" done (encourages that work life balance);

• Opportunities for growth based on merit, skill, and initiative;

• Friendly, welcoming and team-oriented atmosphere that fosters collaboration;

• Creative and innovative environment that mentors, supports, motivates and inspires you to make an impact;

• Interesting and exciting assignments ranging in size, type and complexity;

• An “open-door” policy where communication and brainstorming is encouraged;

• A really positive and fun environment working with an incredibly ENERGETIC team;

• Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren’t covered in our AMAZING benefits program);

• Monthly reimbursement toward a health and wellness;

• Extracurricular SOLINKIAN social events (annual “solink-o”, so-learns, sports teams, so-lunches, team builders, and much more)

• Please note: We currently operate within a hybrid model.

Solink welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Should you need accommodations, please email peopleops@SolinkCorp.com.

We know that everyone has different experiences and that’s what makes all of us so unique. Solink is an Equal Opportunity Employer. We’re looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, and an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process.

HOW TO APPLY?

Please submit your cover letter and resume addressed to Ewok, Wicket outlining why you would be the right fit for this position.