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Sr. Marketing Manager, Lifecycle Operations & Programming



Marketing & Communications, Operations
Texas, USA
Posted on Friday, March 1, 2024
Who we are:
Want to make an impact? Join our pack and come work (and play!) with us.
We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.
About the team:
We are a highly productive global team consisting of customer journey advocates, CRM strategists, and CRM operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer centric go-to-market plans to engage and retain our pet parents and sitters.
The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience.
Who we’re looking for:
Rover is seeking a Sr. Manager of Lifecycle Operations & Programming to lead our scalability and efficiency efforts with our Lifecycle programs to help increase engagement and conversion of our customer base. This role will create strategic visions and roadmaps and lead various customer journey projects with a strong focus on Lifecycle Operations and Programming, omni-channel strategy, customer centricity and innovation. They will work closely with the Lifecycle Marketing strategy team & stakeholders to define project scope and plans, and guide teams to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects. They will be responsible for managing and coaching a team of three direct reports.
As part of the role, you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You enjoy working with high-energy, goal-oriented individuals and are constantly seeking opportunities to learn and hone your marketing skills.
This role will report to the Sr. Director, Lifecycle Marketing


  • Build strategic roadmaps, operational efficiency plans, project plans, technical specs and work with other teams to ensure that Lifecycle programs can be effectively executed
  • Introduce new lifecycle tech features and address any gaps brought up by third-party and internal audits
  • Be the program manager for system migration needs and system contracts by working with 3rd party vendors, Lifecycle, Procurement and Product teams
  • Enforce Lifecycle SLAs and partner with product and operations teams to effectively go-to-market
  • Manage and coach a team of programmers and operation specialists to develop and launch Lifecycle Marketing campaigns
  • Partner with the Lifecycle Strategy leads to forecast operations capacity based on requirements, content forecasts and campaign calendars
  • Manage the customer and prospect list health, monitor deliverability, troubleshoot issues and collaborate with partners to stay compliant across contracts, internal policies and international regulations
  • Collaborate with analytics teams on quarterly greenlight process and work with them to help automate reporting, build dashboards and deliver daily, weekly and monthly insights
  • Stay on top of new technologies, standard methodologies and competitive insights to provide recommendations on new technical solutions or system/tool integrations as they align with our goals
  • Define and improve conversion & efficiency rates across email, push, sms, in-app metrics by working with teams on system and operational best practices
  • Work with Marketing on cohesive processes for better team efficiency

Required Skills:

  • 7+ years of Lifecycle and/or CRM experience with a concentration in operational management.
  • Experience in creating operational roadmaps that engage and convert audiences
  • Track record of implementing successful scalability and efficiency plans that have helped increase business goals.
  • Experience using a large ESP (Iterable preferred).
  • Customer focused and ability to create customer journey maps.
  • Ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward.
  • Strategic competence and partnership skills are a must.
  • Experience defining, tracking, and analyzing resource efficiency and marketing campaigns.
  • Effective communication skills across the organization. Excellent at building and maintaining strong relationships.
  • Strong attention to detail.
  • Self-starter that thrives in a fast-paced environment.
  • Keeping up to date on current lifecycle marketing trends and standard processes.
  • College degree or equivalent experience.

Your Bonus Skills:

  • Social, Paid and Digital Marketing Experience
  • Strong understanding of deliverability standard methodologies

Benefits of working at Rover.com

  • Competitive compensation
  • 401k
  • Flexible PTO
  • Competitive benefits package, including medical, dental, and vision insurance
  • Commuter benefits
  • Bring your dog to work (and unlimited puppy time)
  • Doggy benefits, including $1000 toward adopting your first dog
  • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
  • Regular team activities performed in-person and virtually


  • In Washington State outside of the greater Seattle area the first-year salary range is $139,482-182,724. Additionally, Rover offers benefits to full-time employees.
  • The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.