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Senior Director, Product and Marketing Analytics



Marketing & Communications, Product, Sales & Business Development, Data Science
Seattle, WA, USA
Posted on Thursday, February 29, 2024
Who we are:
Want to make an impact? Join our pack and come work (and play!) with us.
We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.
Who we're looking for:
We're looking for a Senior Director to lead our centralized Marketing Analytics and Product Analytics teams, overseeing a group of skilled analysts and analytics managers that support our entire marketing and product organizations. In this role, you will be able to own a critical problem set, implement cutting-edge AB testing and multivariate testing best practices, drive performance marketing measurement and optimization, and deliver impactful insights through deep analytics support and robust reporting solutions. As a key influencer in our highly analytical leadership team, you will directly shape outcomes, drive strategic decision-making, and help evolve our marketing and product strategy approach.
This role isn't just about managing a team—it's about driving impact. By leveraging your expertise in rigorous testing methodologies and fostering a hypothesis-driven culture, you will play a pivotal role in driving growth, solving customer problems, and shaping our organizational strategy. If you're ready to roll up your sleeves, lead a talented team, and drive meaningful change through data-driven strategies, we want to hear from you.

Key responsibilities:

  • Effectively lead, manage, and develop a high-performance team of business analysts and analytics managers spanning marketing and product analytics functions
  • Continue to evolve the organization’s decision-making & ROI framework based on rigorous testing methodologies combined with both quantitative and qualitative measures of success
  • Your team will own defining, tracking, and narrating the performance of core metrics within the product as well as performance and lifecycle marketing
  • Partner with product, design, and marketing leaders to help drive growth and solve customer problems by supporting a hypothesis and data-driven culture
  • Identify areas of opportunity to provide scalable data solutions to emerging business needs
  • Partner with diverse cross-functional teams including engineering and data infrastructure to ensure an efficient flow of actionable information


  • 8+ years of experience in analytics including support of marketing and product development organization, preferably in a marketplace business
  • 5+ years of management experience including managing managers
  • Advanced degree in a quantitative field preferred
  • You have a deep understanding of A/B and multivariate testing best practices
  • You are an expert in data visualization and business intelligence reporting with proficiency in SQL and the ability to write in one or more programming languages
  • You have experience developing and evolving marketing attribution models and a foundational understanding of media buying and optimization processes across multiple platforms
  • You understand the product-development lifecycle and have experience partnering with teams to drive a collaborative data-driven culture based on data exploration and hypothesis testing anchored in the customer experience
  • Strong communication skills and the ability to tell complex stories through simple narratives, while maintaining the depth of understanding to go deep on the details as needed
  • You understand the importance of foundational data architecture in driving scalable and successful analytic products and decision-making downstream and have experience leading or partnering with data engineers to build an optimized foundation

Benefits of Working at Rover:

  • Competitive compensation
  • 401k
  • Flexible PTO
  • Competitive benefits package, including medical, dental, and vision insurance
  • Commuter benefits
  • Bring your dog to work (and unlimited puppy time)
  • Doggy benefits, including $1000 toward adopting your first dog
  • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
  • Regular team activities performed in person and virtually


  • In the greater Seattle area the first-year salary range is $196,726 - $261,646 with a 20% bonus. Additionally, Rover offers benefits to full-time employees.
Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.