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📣Growth Marketer

Oath Care

Oath Care

Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Thursday, September 14, 2023

Growth Marketer

TL;DR: Oath is a well-capitalized, early-stage startup hiring a Growth Marketer. We are a remote-first team headquartered in San Francisco, CA, hiring within the US. Our mission is to make the transition motherhood less overwhelming. We provide community and care at this vital transition point – and we do it all in one place, connecting moms and moms-to-be with others at a similar stage of their journey as well as specialists like pediatric nurses, doulas, lactation consultants, therapists and more.

Role Title

The Growth Marketer at Oath will be responsible for growing our user base through identifying, testing, and scaling channels for member acquisition. This role will work with the marketing and product teams to put Oath in the hands of parents across the US and drive towards north star metrics for the company.


You have demonstrated expertise creating, running, and evaluating new channel tests, including social channels.
You thrive in the 0-1 phase. You’ve been on the ground floor at an early stage startup where you grew the user base by getting scrappy and inviting each new customer, and got to a tipping point where customers start coming to you.
You know how to measure early marketing efforts and capture the data most important to learning what's worth doubling down on, and what's not.
You are creative and scrappy by nature. In whatever you do, you always ask if there is a cheaper, faster, smaller step you could take that would get you the output you need.
You have an understanding of the online landscape for parents (where they spend time, what kinds of messages resonate, etc.)

This role is for you if...

You are passionate about improving maternal and child health outcomes.
You’re a self-starter who has experience building from 0-1 in early stage companies.
You actively enjoy owning a project end to end and get just as excited about diving into the weeds of tactical execution as you do high-level strategy.
You are comfortable with the shifting priorities inherent in an early-stage startup, and are excited to think broadly and creatively about problem solving before defining an efficient solution.
Your dream work environment is highly collaborative — we’re too small to have silos!
Self-awareness, curiosity, and generosity are part of your core values.

What you’ll do:

Create Oath’s channel strategy & drive execution for Oath paid media
Develop Oath’s content distribution strategy & drive execution
Spin up 0-1 email marketing
Run experiments across channels to optimize our strategy
Analyze campaign results, report on insights, lead decisions based on data-driven learnings and share results with the wider team

This role may not be for you if...

You prefer larger teams with lots of resources (our team is growing but currently small, <15 people).
You prefer to be high-level and delegate tactical execution to a team of others around you.
You aren’t passionate about the health of families, specifically maternal mental health and pediatric health.

About Oath

💙  Humans are hardwired for connection. This is especially true during big life shifts, like becoming a parent for the first time. The learning curve is so steep that parents are terrified they’ll do something wrong, overwhelmed with bad information, and painfully isolated.
👶 Oath is a purpose-built social platform for families across different life stages. We curate intimate groups of 10-15 parents, match them with a trained facilitator, and layer in stage-specific medical providers to create a comprehensive support system for modern parenthood.
🧬 Our model is grounded in 40+ years of scientific and clinical research. These studies show that there is a dose-response correlation between long-term stress in early childhood and 7 out of the top 10 causes of mortality in the US, all of which are chronic diseases. (Yes, you read that right.) This kind of stress affects us all: it cuts across all socio-economic, ethnic, and cultural lines. Research shows that the most powerful antidote to childhood chronic stress is having strong, consistent community bonds.
🚀 Oath is a social company building the future of healthcare. We believe that providing every parent and child with comprehensive, intimate, group-based care can unlock our collective ability to thrive. We’re backed by top-tier investors, including General Catalyst, Ross Fubini at XYZ, Christina Farr at OMERS Ventures, and Eros Resmini, former CMO of Discord.

👋 How to apply

Fill out the form below and if we think there could be a good mutual fit, we’ll follow up within 48 hours to set up a chat.