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Demand Generation Manager (Atlanta) 



Sales & Business Development
Posted on Friday, June 14, 2024

Demand Generation Manager (Atlanta)

Remote Position available for Atlanta residents only.

We are a leading software provider of Item Chain Management solutions to consumer brand, retail, and industrial enterprises around the globe. We also provide development services and support to third-party customers across the globe.

Team members must be comfortable working virtually as part of one or more customer engagements, with customers located in multiple geographies, and be willing to adjust schedules to meet the specific project's needs.

Position Location - Atlanta (Remote).

Time Zone Requirements - This team operates on the East/West Coast time zones.

Are you a revenue-focused marketer who thrives when collaborating closely with sales and product teams? Do you exhibit creativity when developing new strategies and demand generation campaigns for reaching your target markets and ICPs? Are you agile and results-oriented with an eagerness to maximize pipeline and ROI of your efforts?

The Mojix Marketing Team is seeking a Demand Generation Campaign Manager who will develop, implement and optimize industry and solution-specific marketing and ABM strategies and campaigns, collaborating closely with your sales counterparts in order to drive pipeline across the Mojix product suite of solutions.

How you’ll make an impact:

The Demand Generation Manager is expected to:

  • Develop and execute demand generation marketing programs that drive pipeline growth and resonate with our Ideal Customer Profile (ICP)
  • Generate leads by creating integrated marketing campaigns that leverage tactics such as - email (drip & nurture), advertising, social, events, trade shows, etc.
  • Drive ABM strategies and manage digital agency relationship to develop, maintain and grow digital buyer journeys
  • Develop Always On as well as Targeted Outbound campaigns.
  • Build buyer-personas (with Product team), audience segment profiles, account and contact lists for effective campaign targeting
  • Analyze, measure and report—weekly, monthly, & quarterly—on effectiveness of campaigns and impact on sales cycles. Must be skilled at using campaign analytics to optimize advertising, offers, landing pages and CTAs.
  • Recommend new ideas and implement fresh approaches for creatively marketing and positioning Mojix solutions
  • Cultivate positive, collaborative relationships with product and sales owners
  • Gain deep understanding of the Mojix product and solution suites, apply market research and competitive intelligence position solutions and develop campaigns
  • Develop campaign positioning, write campaign persona-based messaging and copy to differentiate the Mojix solutions
  • Management of end-to-end campaigns and overseeing all aspects of campaign follow-up (via Market Development or other resources)

What we’re looking for:

Minimum requirements:

  • 5+ years experience in B2B marketing and/or in a field marketing role with a heavy emphasis on digital marketing and ABM.
  • Bachelor’s degree in marketing, business administration, or related field.
  • Experience marketing enterprise cloud-based retail software.
  • Demonstrated track record in driving pipeline through marketing execution and industry thought leadership, preferably to a global customer base.
  • Savvy about deploying the right media mix that produces results.
  • Results oriented: ability to track results, derive actionable insights from resulting data, quantify meaningful impact.
  • Experience managing/owning a pipeline and presenting results, challenges and opportunities to a large group of stakeholders.
  • Experience with marketing technology including Salesforce, Hubspot and Salesloft
  • Must be an excellent team player who is dependable, confident, committed, flexible, innovative, and detail oriented.
  • Excellent written and verbal communication skills. Bi-Lingual (English & Spanish) Preferred
  • Excellent organizational skills and ability to influence stakeholders across the enterprise
  • Agency experience a plus
  • Experience working with cross-functional and virtual teams.
  • Strong project management skills a must.

What you’ll love:

  • 100% Remote
  • Competitive Medical Plans (Health and Dental)
  • Life Insurance
  • Other Legal Shield
  • Pet Insurance
  • Off and Paid Holidays
  • Paid Time Off
  • Competitive Pay (USD)
  • Excellent teamwork and work environment
  • Training