Find your next opportunity

Product Marketing Manager, Integrated Go-To-Market (GTM)



Marketing & Communications, Product
Edmonton, AB, Canada
Posted on Saturday, May 25, 2024

Does driving value for one of Canada’s leading softwares excite you?

Then Jobber might be the place for you! We’re looking for a Product Marketing Manager, Integrated Go-To-Market (GTM) to be part of our Marketing department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

The team:

When it comes to telling the world about Jobber and moving new people through a funnel, Marketing is your department. They handle everything from spreading awareness, to answering “What’s Jobber?,” to getting new customers in the door, to turning those customers into Jobber advocates!

The Product Marketing team focuses on the value that Jobber delivers to new and existing customers. Working closely with key stakeholders across Jobber, they drive pricing, packaging, positioning and messaging, product launches, market research, competitive intelligence, and other initiatives that push our brand and business forward.

The role:

Reporting to the Director, Product Marketing, the Product Marketing Manager, Integrated Go-To-Market (GTM) will:

  • Understand the market to build impactful stories: You’ll know our customers and the market intimately, and work closely with the Director and the PMM team to identify the most impactful product narratives for Jobber to communicate.
  • Lead integrated go-to-market: You’ll use creative thinking and a revenue mindset to plan and execute impactful, cross-company GTM moments. You’ll understand the business impact and know how to pivot or evolve to keep us moving toward our goals.
  • Champion our product positioning: You’ll work with teams across Jobber to implement our product positioning strategy so it’s clearly communicated to the market and to our customers through channels like: sales, customer success, social, website, customer newsletters, and partners.
  • Lead internal enablement: You’ll keep the entire organization connected and excited about our product through a solid internal comms strategy. You’ll keep the PMM and customer-facing teams connected, to make sure we have the right motions in place to set them up for success.
  • Push for GTM excellence: You’ll learn from what’s working and what’s not, and make improvements to things like: integrated go-to-market process, product tiering frameworks and product roadmapping.

To be successful, you will need:

  • Ideally you have 5+ years of marketing or brand experience, preferably Product Marketing, leading go-to-market strategies in a B2B SaaS environment.
  • A customer first approach. You have a passion to communicate with, learn about, and serve Jobber customers around the world. Delivering extraordinary customer experiences is in your DNA.
  • Creative thinking skills. You can see the big picture, and find creative ways to it bring it life in a way that is meaningful to our customers.
  • Solid communication skills. You're passionate about sharing the story behind your work, and can tell that story in ways that resonate with cross-functional stakeholders at all levels..
  • The ability to collaborate and listen. You value relationship-building and can partner with teams across the company to make your vision come to life. You have no problem asking others “how can I help?” to help clear roadblocks, and you genuinely want to understand the opinions of others in order to incorporate it into your strategies.
  • Comfort in the grey areas. You’re adaptable and can deal with ambiguity and changing (& growing) priorities, with an eye for prioritization.
  • A strategic drive. You’re a strategic thinker and numbers-driven. You operate on a level that turns your ambitious goals into direct impact for Jobber.
  • Ambition and humility. You don’t accept the status quo simply because “it’s what we’ve always done.” You push for better, newer, and more innovative ways to do things—all while staying humble.

What you can expect from Jobber:

Having been named as a Top 10 Great Place to Work in Canada, we walk the talk. Here are just some of the great things you can expect from us:

  • A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, RRSP matching, and stock options.
  • A dedicated Coaching and Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential.
  • Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family.
  • A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet.
  • To work with a group of people who are humble, supportive, and give a sh*t about our customers.

We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

A bit more about us:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!