We’re looking for a Senior Instructional Designer (contract) to lead the design and creation of Hootsuite Academy education assets, aligning the team’s production output with broader business and content goals. You will work closely with internal stakeholders and Subject Matter Experts across the business to ensure the content created supports long term customer success. This is a hybrid role and is open to applicants located within commuting distance of Toronto. In this role, you will report to the Senior Manager, Online Education. The role is a contract, with an intended duration of up to 12 months.

WHAT YOU’LL DO:

• Create online education roadmap and course curricula using rigorous Instructional Design methodology
• Work closely with the Academy Team to create customer-facing training assets, including (but not limited to) video scripts, content outlines, e-learning assets, articles, PPT decks, webinars, etc.
• Implement Academy’s Pedagogical, Assessment and Editorial standards; continue to monitor and elevate standards as required
• Build and leverage an extensive network of internal and external Subject Matter Experts to inform and create industry leading, high-value educational content
• Support other internal teams creating customer-facing education content by sharing instructional design expertise, ensuring harmonization with existing Academy content, and increasing uptake by leveraging content across Academy platforms
• Drive and support the development of scalable, rigorous learning assessments to reliably and fairly measure learning outcomes.
• Undertake in-person Needs Analyses with Hootsuite customer Accounts, to surface pain points, goals, and audience characteristics in order to create custom curricula and bespoke content that addresses customer needs.
• Provide final sign off and approval of all assets created by the Online Education team
• In consultation with Senior Manager, Online Education, regularly pull actionable metrics and develop corrective (or amplifying) tactics
• Perform other related duties as assigned

WHAT YOU’LL NEED:

• Considerable experience demonstrated instructional design experience; preferably with a focus on online education.
• Strong understanding of the social media landscape - in particular, professional and business uses of social media.
• Bachelors’ degree, or equivalent, and Instructional Design Certificate
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects

WHO YOU ARE:

• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-EM