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Product Marketing Manager



Marketing & Communications, Product
Toronto, ON, Canada · Vancouver, BC, Canada
Posted on Saturday, September 30, 2023

We’re looking for a Product Marketing Manager to help us support product marketing initiatives for the Hootsuite portfolio as well as cross-portfolio project management for the PMM team. Senior Director of Product Marketing, the Product Marketing Manager will support and execute go-to-market strategies under the guidance of management and the senior product leaders. Additionally, you’ll be supporting marketing and research projects across other Hootsuite Product portfolios. While working remotely or in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite’s distributed workforce strategy), and in Hootsuite’s Vancouver or Toronto office, you will report to the Senior Director, Product Marketing.


  • Analyze and share market trends to position and identify newly required capabilities
  • Provide in-house expertise on employee advocacy and trends
  • Develop a marketing plan that drives market interest and generates demand through integrated global campaigns
  • Create compelling sales and customer-facing collateral and thought leadership
  • Develop product briefs explaining new features for internal use
  • Conduct competitive analysis and gather market insights
  • Development of go-to-market tactics, and be the leader for new product or feature launches
  • Develop a comprehensive marketing plan aligned with overall growth and revenue goals of the business
  • Responsible for the development of product growth and adoption by setting goals and partnering closely with various activation channels
  • Work with product and customer success teams to gather and synthesize feedback from customers and present it to internal stakeholders.
  • Collaborate regularly with product management, customer success, sales to and provide market or internal input on feature and functionality requirements Performs other related duties as assigned


  • Bachelor’s degree required
  • 5 years of experience in marketing or product marketing
  • Experience in product marketing for SaaS companies is a plus
  • Strong fluency with corporate social media strategies & metrics
  • Exceptional written and verbal communication skills
  • Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
  • Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
  • Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
  • Tolerance for Change/Ambiguity, Resilience,: can effectively cope with change, finding ways to advance work and projects


  • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
  • Curious. You are always learning and seeking ways to make things better.
  • Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.