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Marketing Manager, US



Marketing & Communications
Atlanta, GA, USA · New York, NY, USA
Posted on Wednesday, June 26, 2024

At Fonoa, we are transforming how digital-first companies stay tax compliant. We provide simple and modular API solutions that easily integrate into any existing workflow. Through our technology first approach, we reduce manual processes, increase compliance and reduce the cost of operations when transacting and scaling internationally.

We are solving one of the largest yet unsolved problems in global e-commerce. Our tax automation software enables companies such as Uber, Zoom, Booking.com, Squarespace and Rappi to expand their international offerings more quickly and stay tax compliant.

We are looking for a dynamic Marketing Manager who excels in precise audience segmentation, relevant messaging, strategic media planning, experimental design, and optimizing the overall customer journey to drive ROI and scalable outcomes. In this new role, you’ll own the inbound customer journey for prospects in the US, responsible for generating pipeline.

What you will do:

  • Develop and implement comprehensive marketing plans and strategies to achieve business objectives.
  • Collaborate and work cross-functionally to align campaign strategies and goals across the organisation.
  • Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritisation across multiple stakeholders.
  • Measure and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvement.
  • Develop and manage multi-channel marketing campaigns (email, social media, content marketing) to drive lead generation and customer engagement.
  • Create compelling marketing materials, including presentations, brochures, and online content ensuring brand consistency across all marketing touchpoints.
  • Analyze marketing data and metrics to measure campaign performance and ROI.

You will be a great fit if you have:

  • 5+ years of experience in a combination of channel, performance, email, demand gen, and integrated campaign marketing.
  • 5+ years working in a B2B SaaS marketing capacity with focus on selling into Enterprise buying centres.
  • Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel.
  • Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams.
  • Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout.
  • Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models.
  • Excellent organisational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise.
  • Comfortable in a fast paced, agile and high growth environment.

We enable companies worldwide to seamlessly handle their taxes when transacting online by providing outstanding products that automate their workflows. To build exceptional products, we are aware that we need great people. We offer a competitive base salary for this position and remain open to a specific range depending on candidates' experience. Also, we provide attractive equity to keep everyone positively incentivized.

We're a company filled with talented, energetic, and motivated people from all backgrounds who bring in their different perspectives to help us on our mission to make taxes simple. We have a distributed team in more than 20 countries worldwide and you can read more on how we live our values and what inspires us to do amazing things together: https://fonoa.co/LifeAtFonoa

In 2024 and 2023, Fonoa has been ranked Sifted’s Rising 100: Rising 100 2024 and The ultimate B2B SaaS startup list

Sounds interesting? Please learn more reasons why you should join us.