Web Experience Specialist
D2L
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.
Job Summary:
The Web Experience Specialist will be responsible for the management of content across D2L.com helping to aggressively promote the brand and drive demand generation. As a key member of the marketing team, they will be the go-to person for all web content deliverables. They will proactively work with various groups including Product Marketing, Content, PR/Social, and Demand Generation teams to understand company objectives and deliver content to the web to meet those objectives. They will drive content for the company website, ensuring consistency of message, accuracy and timeliness of updates and communications.
How You'll Make an Impact:
- Drive content of D2L.com to ensure messages align with the brand and value props
- Work cooperatively with other functional areas within Marketing to design, develop and implement web-based communication strategies
- Interface with Web Developers to build content, site architecture, usability, maintenance, updating and evolution of the website
- Work with Performance marketing team to consistency between ads and landing pages.
- Analyze website traffic and seek opportunities and avenues to optimize performance by closely working with Digital Analysts.
- Deploy A/B tests throughout the site to improve conversions of clicks, form submissions and page engagement.
- Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing and implementing corresponding solutions.
What You'll Bring to the Role:
- 3 – 5 years’ experience delivering web content and running paid marketing campaigns
- Experience working in a CMS like Wordpress translation plug in WPML
- Experience running A/B tests to optimize websites (using VWO or similar tools)
- Experience using Google Analytics or similar tools
- Strong planning and execution abilities to develop and execute a content update plan using the tools and information available.
- Ability to find and suggest areas of improvement to existing procedures and processes.
- Exceptional problem solving skills and the ability to independently find solutions to problems that arise in the process of building webpages.
- Ability to work well independently but excels when working collaboratively as part of a team to achieve a common goal.
- Effective presentation and communication skills are crucial for delivering insights from analysis to various stakeholders, both internally and externally.
- Ability to plan, execute, and manage multiple website initiatives simultaneously.
Education:
- Bachelor’s degree in Marketing, Web Development or Communications
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.