Job Summary:

As the Product Marketing Specialist for K-12 & Higher Education, your mission is to communicate the value of the D2L Brightspace solution at every stage of the customer journey—from awareness through adoption to advocacy—resulting in the continued growth of our business in the higher education market.

At a high level, you will:

• Develop a deep understanding of K12 & HE market, segments, buyers and competitors
• Collaborate with product and sales leadership to drive go-to-market strategy
• Create unique and clearly articulated value propositions
• Craft compelling content to support the customer journey
• Amplify the voice of our customers by telling their stories
• Leverage data insights to learn, adapt and thrive

Growth is the primary focus of this role. You bring knowledge, creativity and passion to the role as you work to build awareness of our K-12 and higher education solutions in both internal and external stakeholders. A personal growth mindset that drives constant improvement and innovation is essential to your success. You are a market visionary, trailblazer and fearless leader with an ability to manage ambiguity, motivate your colleagues and thrive while working in a fast-paced environment.

How You’ll Make an Impact:

• Assist with the go-to-market strategy and execution for the Brightspace solution in K-12 & HE
  • Develop a deep understanding of target markets, buyers, their challenges and jobs to be done
  • Use market research, data, customer touchpoints and competitive intelligence to validate new opportunities and inform product roadmap, packaging, pricing, positioning and messaging
  • Create and maintain a value proposition framework that connects the needs of our buyers with our solutions and clearly articulates the unique value of using our products to help solve their most pressing challenges
  • Be the voice of the market—leverage and promote the value proposition framework as the foundation for consistent and well-differentiated messaging that resonates in the markets we serve
• Build strong partnerships and close working relationships across the organization:
  • Working with Product Management:
    • Develop a strong understanding of products and features as well as services and partners
    • Create core assets that communicate the value of the solutions, including website landing pages, slides, one-pagers and videos
    • Engage in the release process to launch new products, features, services and partners to market
    • Identify new product and market opportunities
  • Working with Revenue Marketing:
    • Promote our brand and represent D2L’s voice in the markets we serve
    • Support campaign themes by crafting compelling content—including infographics, white papers, case studies, blog posts and customer stories—that helps engage and inspire at every stage of the customer journey
  • Working with Sales and Customer Success, ensure that the organization is ready to sell, deliver and support new and existing Brightspace products, features, services and partners

What you'll bring to the role:

• 2+ of product marketing experience—SaaS experience preferred but not required
  • In-depth knowledge of eLearning/education industry is an asset
• Consistent track record of successfully positioning, messaging and launching products across a broad range of customer types and geographies
• Ability to think about the big picture to drive strategic organization-wide initiatives with a keen eye for the details required to see them to completion
• Expertise in distilling complex concepts and ideas into clear and concise narratives to communicate with potential customers, partners and market influencers
• High-impact storytelling skills that evoke emotion and inspire action
• Robust presentation skills, including for communicating to the senior executive team
• Strong experience collaborating with cross-functional, multidisciplinary teams
• Exceptional analytical and organizational skills
• Ability to anticipate and adapt to shifting priorities in a fast-paced organization

Please Note: This role can be based on-site or hybrid with one of D2L's offices or you can work remotely from your home office based within Canada.