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Senior Partner Marketing Manager



Marketing & Communications
Denver, CO, USA
Posted on Friday, June 7, 2024

About the Opportunity

We are looking for an experienced Senior Partner Marketing Manager to help disrupt the legacy CMS industry, as we enter an ambitious new phase of growth. Contentful is a composable content management platform designed for structured content, powerful orchestration and management capabilities along with the best in class APIs, allowing digital teams and developers to ship their content faster to any type of digital endpoint. Companies including Spotify, Red Bull, WeWork, Lyft, Peloton, and Urban Outfitters rely on Contentful to manage content as part of their modern web stack.

Reporting to the Global Head of Partner Marketing, you will be responsible for developing partner focused marketing plans, programs and strategies focused on measurable outcomes with key digital agencies, systems integrators (SIs), and technology platforms in EMEA and North America regions. This role requires an experienced marketing leader that is adept at crafting go-to-market (GTM) messaging and excels at framing partner solutions and integrations. This person should be a self starter with a knack for driving global team collaboration, has an ability to execute global and regional marketing plans independently, and is skilled at engaging/collaborating with relevant stakeholders across function and geography.

What to expect?

  • Yearly Marketing Planning: Team with partner counterparts and Contentful partnerships teammembers to build annual co-marketing plans that align to priority regions, strategic business priorities, and financial targets.
  • Messaging and Framing: Take an active role in helping shape the messaging and framing of joint value propositions, partner accelerators, platform integrations, pitch decks, sales sheets, partner landing pages, digital/video assets, case studies, and other partner specific content and materials.
  • Campaign Management: Develop and lead multi-touch marketing campaigns that create partnership awareness, net-new sales pipeline and support closing business deals. Activities include email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement, teaming with Contentful Growth Marketing team and 3rd party vendors.
  • Event Planning, Execution and Follow up: From conception through execution, take a lead role in teaming with Contentful Events team to identify, strategize, plan, budget, and execute partner pull through and engagement strategies at global 3rd party industry events, partner user conferences, and associated ancillary events. Establish clear communication with partnerhips, sales, and BDRs on event lead follow up plans, routing, and messaging.
  • Budget and Performance: Optimize partner marketing spending and make informed decisions based on previous activity results and performance. Proactively plan and request budget for all Contentful led GTM activities and any associated partner-led MDF programs. Oversee and streamline project management to ensure successful execution of all initiatives across partners for maximum ROI.
  • Stakeholder and Partner Relationships: Establish and maintain trust with internal stakeholders and external partner counterparts. Ensure positive teaming relationships are in place and sustain an appropriate level of visibility/awareness for all relevant GTM activities, programs, event highlights, gaps/opportunities, and results.
  • Partner Marketing Toolkits: Assist in ongoing maintenance and enhancement of solution and technology partner toolkits to ensure our extended partner ecosystem is equipped with the latest Contentful messaging, up to date marketing templates and sales tools need to market with Contentful through their channels to reach new audiences and extend share of voice.
  • Strategic Communications: Plan and implement multichannel communications internally and externally for your portfolio of partners to generate awareness, promote new offerings or solutions, amplify content and share best practices.

What you need to be successful

  • 7+ years of direct experience building and managing partner marketing programs, which includes experience working alongside Partnership teams in related roles: marketing campaign manager, field marketing, partner development (sales/bizdev), etc.
  • A successful track record of developing partner lead pipeline through webinars, email campaigns, events, and other creative programs
  • Experience working for a fast-growing B2B software company, where partner sales was done in conjunction with an enterprise sales team
  • Experience in standing up regional initiatives that scale to global teams or programs
  • Strong ability to communicate complex ideas clearly and persuasively across various platforms and a track record of building and framing partner and solution messaging
  • Highly organized individual with proven ability to effectively handle multiple projects at once to complete results on time and under budget.
  • A self-starter who has a strong work ethic and can manage multiple tasks and priorities
  • A team player, and know how to get multiple departments to play well together towards the same end goal
  • Decisive and autonomous; with a globally-distributed team, sometimes you just need to make the call and go for it, when you can’t wait for the sun to rise for other stakeholders
  • A passionate individual with a knack for solving problems and building/delivering solutions, and you’re OK with taking risks (and learning from failure)
  • An entrepreneur at heart. You’re flexible and can thrive in environments that don’t have defined processes and you’re excited to help, build, launch -- and market -- minimum viable products (it’s a startup after all!)
  • Humble, but your colleagues would say that you’re a game-changer and an “A player”
  • A generally curious person and you love to listen and learn
  • Technically oriented and understand APIs, and have an aptitude to continue learning about Contentful’s technology

What’s in it for you?

  • Join an ambitious tech company reshaping the way people build digital experiences
  • Full-time employees receive Stock Options for the opportunity to share in the success of our company
  • Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
  • Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
  • We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
  • Company paid parental leave to care for and focus on your growing family
  • Use your personal annual education budget to improve your skills and grow in your career
  • Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
  • An annual wellbeing stipend to care for your physical, financial, or emotional health
  • A monthly communication stipend and phone hardware upgrade reimbursement.
  • New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Colorado Salary Range: $137,000 - $152,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

#LI-Hybrid #LI-KS1

Who are we?

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at security-esk@contentful.com with any information you may have.

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