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UK Sales Development Representative



Sales & Business Development
London, UK
Posted on Tuesday, July 2, 2024

🐦 About Birdie

Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. Birdie is B-Corp certified and was recently named as a top two Home Health Tech provider globally in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021.

Launched in 2017, Birdie is a team of socially motivated care, health, product and tech entrepreneurs. We were nominated one of the top 10 UK startups to watch, the SME with the best culture in the UK and was in the 2020 Business Cloud Top 50 Start Up's list. In 2021 we were names no.9 in Start Up's top 100 innovative and disruptive businesses as well as being accepted into Tech Nation's 2021 Upscale 7.0 program. As of June 2022 we closed our series B funding with £25m invested by Sofina, Omers & Index ventures.

⚡️ Your mission:

Birdie is looking for a London-based Sales Development Representative who wants to develop themselves in a career in healthtech sales and partake in realising Birdie’s mission to radically improve the lives of millions of older adults. You will join a team of ambitious, dynamic, and adaptable individuals who are passionate about the product’s ability to help care agencies deliver better, preventative care. You will build relationships with home care owners by partnering with sales executives and marketing through strategic account-based, multi-channel prospecting. This role will involve working closely with your Account Executive and report directly to the Head of Sales Development.

🦸‍♀️ How you will contribute:

Where it begins:

You will start your career in sales with our training program. You will learn the fundamental pipeline generation skills (calling, email copywriting, objection handling, social selling, etc.) and study the industry.

Systems and Processes:

Gain proficiency in our prospecting systems (HubSpot) and execute on a prospecting process by setting qualified Meetings and Opportunities through your use of phone, email, and social channels. Be proactive in finding opportunities and become a conduit between prospective clients and your sales executive.

Become a trusted advisor:

The care sector is riddled with challenges, and it needs strong leaders. You will become an expert in understanding our partners’ pains and in advising them on how Birdie can help.

Develop strong working partnerships:

Work closely with marketing, attend in-person events and use content to attain pipeline goals through tightly coordinated account-based sales efforts.

Achieve personal success:

Achieve personal and financial success by exceeding your quota of monthly qualified meetings. Put yourself in the driver seat as you navigate the trajectory of your career!

Professional Development:

You will have regular check-ins with your line manager and team to guide your growth. After gaining competency and consistently exceeding target, you will be eligible to promote in various directions.


Whether you want to go into a full sales role (account executive), management (team lead/ manager), a support role (customer success) or marketing, we can explore these options with you.

🤩 We'd love to hear from you if you:

  • Have the ability to show curiosity, understand, internalise, and summarise others’ perspectives and engage appropriately.

  • Have high emotional intelligence, you have the ability to show curiosity, understand, internalise, and summarise others’ perspectives and engage appropriately.

  • Are a long-term thinking with the ability to overcome short-term challenges in pursuit of long-term success.

  • Display assertive leadership and a strong commitment to excellence in your work. Be willing to challenge the status quo.

  • Have a clear understanding of concepts with an exceptional ability to distil learnings eloquently in verbal and written communication.

  • Are excited to join us in our London office three days per week.

These are our ideal requirements, but we know some people are less likely to apply for the role unless they are 100% qualified. We promote a diverse, inclusive and empowering culture at Birdie, so please apply if you meet the majority of these competencies.

The Interview Process:

  1. Talent Team Interview - Learn more about the role & Birdie and tell them about you.

  2. The Expertise Interview - Time to virtually meet our Head of Sales Development.

    For step 3/4 we would love to have you visit our London office to do the interviews in person:

  3. The Role Play Session - Show off your cold call skills to one of our sales leaders.

  4. Final Stage Interview - Meet either our VP of Sales or one of our Co-founders.

🙌 What are the benefits?

People are our core strength. We are social entrepreneurs, boasting an outstanding culture (employer net promotion score of 67) with strong values (B-Corp certified). We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth:

✨ Compensation

The salary for this role is in the range of £30k+ £8K OTE- £36k + £12k OTE. We also grant generous stock options to any permanent employee at the end of the probation period. We do adjust salaries based on the cost of living index for employees based outside of the UK.

🌱 L&D budget

Growth is key. You'll have a personal development budget to put towards books (e.g., free audible subscription), courses, trainings and conferences; continuous coaching within the team and with external experts

🌴 Base holiday & Christmas leave

33 days base holiday (25 days + 8 bank holidays) + birdie closes between Christmas Eve and New Year so you can have some down time with your loved ones. This is in addition to your base holiday!

🎂 Birthday leave

You can take your birthday off when it falls on a weekday! (effective from 1st Jan 2023)

👩‍⚕️ Private health insurance

Private health insurance with Vitality that covers many physical and mental health costs

☀️ Gym and wellbeing memberships

Gym membership and numerous other wellbeing perks and discounts via Vitality

🚲 Cycle to work scheme

birdie will buy a bike up-front and you can salary sacrifice to pay-off over the next 12-36 months

👼🏽 Parental Leave

Highly favourable parental leave policy; once you have spent twelve consecutive months on our payroll, primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.

🐣 Fertility Leave

birdie recognises the emotional and physical challenges which may arise during fertility treatments, and supports all birdies by offering 5 additional paid days of leave.

👵🏻 Pension employer contribution

birdie contributes 4% of your salary to your pension.

⛷ Frequent company socials, trips and meals

We organise many socials, quarterly retreats and annual trips (like our epic ski trips)

🤗 Exceptional culture

We see ourselves as social entrepreneurs shaping a new kind of organisation: caring, responsible yet fostering excellence. Read The birdie Way to learn more.

❓Why birdie?

Join birdie and seize this unique opportunity to shape the future of a transformative tech startup, to create positive social change, and develop yourself very fast in a flexible, close-knit & transparent organisation.

We have a grand vision to transform how society deals with ageing, starting with radically improving the lives of 1 million older adults in the next 3 years. We dream big and speed is of the essence.

We’re all entrepreneurs at birdie. We’re a flat organization, with no manager to tell you what to do but a community of peers and coaches to support you.

We’re highly collaborative and iterative. Everything we do is transparent to anyone, be it objectives and key results, compensation packages and equity or strategic conversations.

Growing with trust is key. Everyone sets their own development plan and gets support to learn fast, from training to books or coaches. We live by radical candour: we give honest feedback and care deeply & personally about each other.

Join us now to improve the lives of millions!

⚖️ Equal Opportunities Statement

We are an equal opportunity employer and we strive to reduce unconscious bias throughout our hiring process. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

We endeavour to embrace diversity, and promote an inclusive environment for all birdies, and actively work towards this with our Diversity & Inclusion Committee.

If you have any questions regarding the interview process, or if you need any reasonable adjustments to be made, please don’t hesitate to contact us.